What is this bygone California that we speak of so often?
It's the inspiration behind the look and feel of Luzuli. It's a California of specific era, mainly between the mid 70s to the mid 90s. It's when we came of age and the vibe of that span of time is still very much alive and well within us.
The Muse Kimono in particular was styled after the sexual openness of the late 70s (think studio 54, the sexual revolution with massive flirting and fling potential) mixed with the minimalistic chic style of the 80s (subtle and oversized, yet seductive).
There is this the fantasy we have of Luzuli. She resides in a beach house either in Malibu or up the coast of our hometown of Ventura or down in North County San Diego, our home for the past 12 years. But the fantasy does not take place now in this hustle and bustle of the digital age. It's the time of landlines, sexual innuendo, freedom, rawness, direct flirting, romance, whiskey on ice and dressing up just to get undressed.
It's a fantasy for the woman who wishes to be in control and lose it at the same time. It's for women who know their worth and aren't afraid to hide it.
It's not posed and perfect. It's flirtatious with a hint of danger with a soundtrack with the likes of Georgio Moroder and Blondie's Call Me from 1980's American Gigolo, smooth yacht rock, disco and retro wave. It's California girl meets Halston meets Grace Jones.
Most of all, it's supposed to be fun. So welcome to bygone California loves and enjoy the ride. Cheers.